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Since 1970, the Greater Smithfield-Selma Area Chamber of Commerce has been a strong economic force with a big-picture outlook for Smithfield, Selma and their neighboring communities.
During 2018, the Smithfield-Selma Chamber’s Board of Directors put their vision for a strong, unified region into action and reached out to area towns for support. The towns of Kenly, Princeton and Wilson’s Mills all responded with enthusiasm. Together, the communities have created a new name to represent the partnership of all five towns: Triangle East.
As the eastern section of the Triangle region of North Carolina, this community-led choice of identity better connects the region to the thriving economic and educational environment to which it already belongs.
Eric Brownlee, current chairman of the chamber’s Board of Directors, described the process of this decision. “The chamber brought together community leaders, past board chairs as well as our current board and volunteers to determine the best way to promote and market our area. We believe this new branding is a good start on our economic development mission.”
On Jan. 28, the Smithfield-Selma Chamber of Commerce began its 50th year as the new Triangle East Chamber of Commerce.
This region is growing exponentially and each unique town working in cooperation with the Triangle East Chamber, contributing their individual perspectives, will only open up more opportunities for the future of Johnston County.
Over the next five months, the former Smithfield-Selma Chamber will transition into its new brand as the Triangle East Chamber. There is great potential and room for growth as the chamber continues to reach out to the communities in the region and surrounding areas.
This new era is one of inclusivity, bringing the history, voices and resources of each town to a partnership meant to work toward a strong and thriving future for all of the citizens in the region.
Together, the Triangle East region and the Triangle East Chamber of Commerce will continue to connect, grow and prosper.
Mike Mancuso is president and CEO of the Triangle East Chamber of Commerce.